She is passionate about digital media and handles video, podcast and virtual event production for both brands. Kristina holds a B.
Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.
Continue to your page in 15 seconds or skip this ad. Jobs Resource Guide Advertise. We are the nation's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since our founding in , Cabela's has grown to become one of the most well-known outdoor recreation brands in the United States, and we have long been recognized as the World's Foremost Outfitter.
Through our established direct business and our growing number of destination retail stores, we believe we offer the widest and most distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. We operate as an integrated multi-channel retailer, offering our customers a seamless shopping experience through our catalogs, website and destination retail stores.
Cabela's Inc. Much of its business is conducted through catalogs, of which it issues some 60 titles annually, as well as via its Internet commerce site. However, Cabela's also operates nine retail outlets known for their vast inventories and museum-quality wildlife displays. Still over 50 percent owned by the founding Cabela family, the company went public on the New York stock exchange in Cabela's historical roots stretched back to quintessential, home-born beginnings.
In , Dick Cabela placed a classified advertisement in a Casper, Wyoming newspaper. He had purchased a collection of fishing flies at a furniture show in Chicago, taken the flies back to his home in Chappell, Nebraska, and thought placing a classified advertisement in a small newspaper would be the best way to make a profit from his modest investment. Orders from the Casper, Wyoming advertisement were filled by Dick and his wife Mary, who worked in their home in Chappell, seated around the kitchen table.
As orders for the flies increased, Dick Cabela purchased other outdoor recreational items and mailed a mimeographed list of other products available. For the Cabelas, direct-mail marketing worked quick wonders.
The couple's inventory grew rapidly as more and more customers placed orders from the mimeographed lists. By , the growth of their inventory required the establishment of a warehouse.
Although the kitchen table still served as the business office, there was now another component to the couple's operations--a small backyard shed that served as their warehouse. During the first several years of their business, the Cabelas fueled greater demand by continually expanding their mimeographed list of products until it developed into a mimeographed catalogue of merchandise. As the business expanded, its growth created the need for the trappings of a conventional business, but the evolution of the business away from its kitchen-table roots occurred in measured steps.
By the fall of , the Cabelas realized their homebound business required greater support, both in terms of personnel and proper facilities. Initially, they had relied on temporary typists to help with catalogue preparation, mailing, and labeling; but not long after devoting their backyard shed to warehouse space, Dick and Mary Cabela knew their business required full-time attention and full-time employees. Dick Cabela convinced his younger brother Jim to join the enterprise in , but neither Jim, Mary, nor Dick received any compensation during the first several years.
All the profits were directed toward increasing mailing activities, purchasing a greater selection of merchandise, and paying for bigger facilities.
In , after three years of using a kitchen table as their primary office space, the Cabela brothers moved the company's operations into the basement of their father's furniture store in Chappell. By the following year, the business had grown large enough to warrant incorporation and another move to larger facilities. The business was moved across the street into a former U. Department of Agriculture building, and then two years later into the American Legion Hall in Chappell.
At the Chappell Legion Hall, which housed the company's warehousing operations and its offices, a small retail display was showcased in the corner of one floor. Although a negligible contributor to the company's financial stature, the retail product display in the American Legion Hall was a precursor to Cabela's grandiose foray into the retail side of the business more than 20 years later.
One year after moving into the Chappell Legion Hall, the Cabela brothers packed up the business and moved again, venturing out of Chappell for the first time. A search for larger quarters had revealed a vacant John Deere building near downtown Sidney, Nebraska.
The building, which comprised four stories and 50, square feet of space, had been donated to a local hospital as a tax write-off, but the hospital wanted to sell the building before it incurred property taxes.
Because of the hospital's predicament, the Cabelas were able to acquire the building at a sharply reduced price, purchasing it in September The business was moved to the old John Deere building in , and for the first time in its history, the Cabela enterprise occupied a facility that was larger than the company's needs.
At first, only one floor--the first floor--of the building was used. Upstairs, above the warehousing, packing, shipping, and retail operations located on the first floor, Cabela employees used a portion of one floor as an archery range, but eventually the needs of the company required the space occupied by the archery range. Gradually, as the s progressed, Cabela's moved up into the empty floors, ultimately occupying the entire building.
By the mids, more than a decade of steady growth had stretched the company to the physical limits of the building in Sidney, forcing the Cabela brothers to search again for facilities that could accommodate their business's growing needs. Submit Photos and Videos. Gray DC Bureau. Investigate TV. Latest Newscasts. By KY3 Staff. Published: Sep.
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